From recipes to groceries, made easier.

01 / What we do

Recipes are the starting point. Organized shopping is the result.

CarritoFácil brings together ingredients from your chosen recipes, adjusts quantities for your servings, and organizes your shopping list by category.

For people who save recipes, decide what to eat and want to arrive at the grocery store knowing what to buy and how much.

1. 01

   Choose your recipes

   Save, create or import them from supported links.

2. 02

   Adjust your servings

   Decide how many servings you want from each recipe.

3. 03

   Shop with one list

   Combine compatible quantities and find ingredients grouped by category.

02 / How we speak

Clear, friendly and useful.

Lead with the benefit, then the feature behind it. Use short sentences, concrete verbs and promises the app can keep.

Spanish is the default language. English should sound natural, not translated word for word. The name CarritoFácil stays the same. Transactional messages explain what happened, what the person can do and what confirming will change.

03 / Our logo

The cart connecting recipes and shopping.

Always use the original assets. Never redraw, stretch or reinterpret the symbol or its proportions.

• In the interface: use the white symbol on our gradient or a background with sufficient contrast. Never white on white.
• In stores: use the opaque gradient icon without the name inside. Preserve its geometry and let each platform apply its own mask.
• Leave breathing room: aim for at least a quarter of the visible symbol's width. Check legibility at the final size.
• In text, write CarritoFácil as one word, with the accent. The original artwork says “Carrito Fácil”: keep that artwork unchanged.

04 / Our colors

Fresh and bright. Always readable.

Green and teal identify the brand. Light backgrounds support the content. Deep teal is a contrast tool, not the dominant tone.

120° · #65CD96 0% → #39BA97 41% → #15AA99 79% → #07A499 100%. For headers, splash screens and brand compositions; not behind small white text.

05 / Our type

One voice. One typeface.

Plus Jakarta Sans on the website and in the app. Rounded and friendly, with a simple hierarchy that makes important information easy to find.

• On the web, use 16 px as a body-text reference with 1.5–1.7 line height. In the app, respect the system text-size setting.
• One heading, one idea. Avoid all-caps paragraphs and tiny text for important information.
• Make controls comfortable: aim for at least 44 × 44 px, visible focus and clear labels.

06 / The brand in use

The same benefit, everywhere.

Reference copy for consistent communication. These examples are not app screenshots and do not mean every channel has already been updated.

Subscription · reference copy

Your grocery shopping, organized.

Choose your recipes, adjust servings, and get ready to shop with one list organized by category.

• Ingredients from your recipes in one list
• Quantities based on your chosen servings
• Your shopping organized by category

One full-access subscription, billed monthly or annually. No Plus, Pro or Premium tiers. Show the store-localized price, billing period and actual terms clearly. The initial 7-day trial starts when an account is created; do not promise another trial on subscribing.